Get ready for an 'epic' day (and a half) of Amazon's best ever deals
Amazon Prime Day 2018 will take place on Tuesday July 17th with deals starting at midday the day before - Monday 16th. That’s all according to a Prime Day 2018 banner published on the Amazon UK website - presumably in error as reported by Tech Radar.
The 36 hour period for Prime Day 2018 makes it the
longest Prime ‘day’ ever. It eclipses last year’s 30-hour period which started the evening
before at 9pm and also breaks with Amazon’s recent tradition of running Prime
Day on the second Tuesday in July.
Our original prediction for Prime Day 2018 was that it
would take place on July 10th and 11th - but those are, of course, the days of
the first and second semi-finals at the FIFA World Cup in Russia - not hard to
see why Amazon would want to avoid those dates. With the World Cup Final
scheduled for July 15, that leaves the stage clear for Amazon’s two-day Prime
Day bonanza on the 16th and 17th.
Amazon Prime Day 2018 - what to expect on 16th and 17th
July
The dates we have above are for Amazon Prime Day in the
UK but - assuming this is not all an elaborate practical joke from Amazon's
design team - the exact times are likely to be marginally different in the US
where of course there are multiple time zones.
Last year, Prime Day began at 9pm Eastern / 6pm Pacific,
and ended at midnight Pacific. So our prediction for Amazon Prime Day in the US
this year is a midday start on the 16th EST, running all the way through until
midnight on the 17th PST - that would mean Prime Day 2018 running for 39 hours
in the US.
In terms of what deals to expect, you can certainly count
on an Amazon Prime subscription drive in the days or weeks leading up to Prime
Day 2018. Prime Day deals are exclusively available for Prime customers so
Amazon tends to run a recruitment drive before the big day - expect a discount on the usual subscription price if you’re not already a Prime member
(if you are already a member you’ll probably be out of luck on that one).
Prime Day deals will obviously include heavy discounts on
Amazon devices like the Echo, Echo Dot, Fire TV Stick, Kindles and tablets -
Amazon regularly runs discounts on these items throughout the year so there’s a
very good chance that for Prime Day it’ll haul out its cheapest ever prices on
at least a few of these items if not all. You should also expect some tempting
offers for some of Amazon’s other services like Audible.
Aside from that, we’re also expecting Amazon Marketplace
sellers to get in on the act in a big way this year. They’ve been included
since the first Prime Day in 2015 but this year we’re forecasting that
Marketplace retailers could be the source of some of the more exciting deals in
pretty much everything product category on the site, from 4K TVs (post-World
Cup firesale alert), games consoles and laptops to beer and wine, sports and
camping, and baby products and fashion.
We’ll have deals hunters working around the
clock on Prime Day looking for what look like the best products and the best
discounts - so bookmark us and we’ll ensure you don’t
miss out on the best Prime Day deals.
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